Lenovo Snapdragon, including the Internet book, dual-CPU Dell laptop, Sharp MID nearly 30 models, including ARM "non-mobile" products have comesony vaio battery up with engineering samples of the cases, the mobile Internet era, Intel's most powerful
rival - the cores of intellectual property rights (IP) supplier of ARM Inc., issued a "will to solve Intel's inability to solve the problem" a "declaration of war."
Heavyweights such as Lenovo and Dell's "rebellion", to the absolute superiority in the PC sector accounts for the formation of a major threat to Intel. In the mobile Internet terminal market, the
whole industry chain, camp, or changes will occur.
ARM "bombarded" Intel Internet in this
November 23, 25 and 27, ARM's succession in Shanghai, Beijing, Shenzhen held a three games and licensing customers technical seminars. In the meantime, the company's founder and president of both
Braun on the "Daily Economic News" said that although based on Intel Atom (Atom) chips, the Internet present to act as mobile Internet devices (MID) market, the current mainstream products in the
form of a single However, ARM companies "access to the Internet in this current are very disappointed."
In the ARM's view, the price of more than 200 U.S. dollars, 3.5 hours battery life time is only about Intel online book, "is just a little less performance notebook almost nothing," did not meet
the core needs of users MID - portable, cheap. Intel this "experimental nature of the product" is not enough to stir up the mobile Internet industry, the main source of future benefits a real
outbreak.
"The Internet already is an Intel X86 architecture can be shown the best form of, X86, if placed on the Apple iPhoe or iTouch, it will overheat, and that two products are the choice of ARM". Du
Braun told the "Daily Economic News."
Du Braun said: "compared to Intel Atom, ARM architecture to reduce the price of smart phone chips, and this is impossible Intel Architecture, because it is already accustomed to high-profit way,
this is not a technical problem, but the business model of the problem. "
Du Braun introduced, ARM "to solve Intel failed to solve the problems" substantive progress will appear next year. The United States in January next year, the International Consumer Electronics
Show (CES), the product form between PC and mobile phone between the ARM "non-mobile" products will be listed, these products can do more than 8 hours battery life, and the price of the below 200
U.S. dollars, including the ARM access to this.
Market cake: 1 billion to 1 billion / year
November 12, struggled for 30 years of PC industry, the old foes Intel and AMD, in the prior case of a sudden without any signs of a conference call to announce VGP-BPS8, VGP-BPS8A, ,VGP-BPS8Ba settlement. Intel to AMD to pay 1.25 billion U.S. dollars to the cost, etc., in exchange for AMD to
withdraw its previously put forward in the global scope of all litigation.
On the same day, in the Intel camp, grew up within the world's fourth largest PC maker Lenovo, the Chinese media confirms that it will launch products based on the ARM architecture news.
While these two events there is no necessary link between, but the PC era of the Intel camp impregnable, ARM is now beginning to be offensive, this is the fact that can not be ignored. Market
competition, changes in the principal contradiction is, perhaps, Intel and AMD lead to reconciliation, one of the reasons.
Market research company founder Jack Gaud GoldAssociates Intel and AMD in the evaluation of the settlement, said, "After the settlement, Intel can focus on to meet the 'long-term threat', I mean
the 'long-term threat', of course, is not AMD, but the ARM. "
As early as in 2007, PC industry "hegemony" was first introduced Intel's Mobile Internet Device MID (mobileinternetdevice) concept and released the Atom chip, its small, has long plotted to
attack the mobile device market. In 2008, ARM announced the company will enter the small size of notebook market.
It is understood, ARM's revenue consists of two parts: First, to obtain its IP licensing the chip design companies to pay royalties; second silicon chip, the manufacturing company to pay
royalties. This is the design, manufacture, packaging, testing, sales of both single-handedly to the IDM (IntegratedDevicdManufacturer vertically integrated manufacturing) companies on Intel in
the different segments of the industry chain, there is no direct competition; from product form view, ARM has been specializing in products for small screen microprocessor, while Intel's area of
the PC.
Both cross-business and competition from PC and mobile phone integration trend.
Du Braun on the "Daily Economic News" said that in the PC to the phone's Internet terminals where horizontal coordinates, PC industry in the form of three products the combined size of the
market, shipments of 300 million years, ~ 400 million, the mobile phone industry the two products form the combined market size of annual shipments of 10 billion to 1.5 billion, while in the
middle of the mobile Internet industry, market size, "(to ship) may be 100 million, it could be 1 billion . can not be bigger, will depend on the future of diversity in the terminal can not be
done, could you like a cell phone so cheap. "
Camps fierce battle
Braun's words are all there are two key: the increase in product form and price levels decline.
In the PC era, Intel is able to control the whole industry chain, thanks to its form and software giant Microsoft, the interests of alliance. PC manufacturers to make more money or less, to a
large extent subject to the "Wintel" combination.
The Mobile Internet for PC manufacturers offer another possibility. Internet giant Google created the Open Handset Alliance OHA (OpenHandsetAlliance) new ideas into the field after the operating
system, PC manufacturers and mobile phone manufacturers has been based on different CPU (Intel or ARM) and different operating systems (Microsoft or Linux) the diversity of VGP-BPS9, , VGP-BPS9/B, VGP-BPS9/S ,VGP-BPS9A, VGP-BPS9A/Bchoices. In these choices, "ARM + Google" than the "Intel + Microsoft" is obvi ously more open. The face
of products in various forms and low-cost objectives, "open those" clearly than the "closed by" more easy to implement.
Either ARM or Intel, the ideal state are the absolute advantage in their respective fields from the rapid expansion of the mobile Internet field. In this regard, both Braun stressed and Intel are
different authorized by ARM in the mobile Internet, as well as the victory of the other two business areas are growing is the camp. In other words, in terms of downstream firms, ARM is much more
than Intel's easy to get along. But all Braun admits that far downstream for the user to change the habits are still groping, therefore, based on the ARM architecture for mobile Internet
terminals, did not, as widely expected, as the time scale in the past year there.
But the reporter has learned that, as of now, Lenovo, and Shuo joint company, multiple terminal vendors ARMMID Engineering samples are available now, Dell and Lenovo have all made clear the
ARM-to-market plans. According to Du Braun introduced the first Lenovo ARM includes a variety of MID, which has made clear is used a Qualcomm Snapdragon processor, the Internet present; while
Dell's ARM product is a mixture of both Intel and ARMCPU notebook .
ARM will be available online next year, and Shuo union of the first Business Group General Manager Qiu Biao Sheng pointed out that for such a combined company, and Shuo terminal vendors, ARM
advantages of the Internet, including the longer battery digital battery life and faster startup and more friendly user interface, better
industrial design and more cost-effective. Coupled with fewer parts and do not need to pay the operating system licensing fees, making the cost of the price significantly. InformationNetwork
market research firm forecasts based on these factors, ARM access to this volume will be more than 2012 shipments of the Intel Internet.